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Elly Smart, a British food content creator, recipe developer, and author also recognized online as Elly’s Plate, has established a career by making vegan cooking easy to grasp. Having trained as a lawyer and worked in other fields, Smart pursued her interest in cooking and created an online resource for easy vegan dinners, comfort food recipes and more.
Across her online platforms and written work, Smart has positioned herself as a wholesome food advocate and inspires others to cook more plant-based meals. Smart is known for leaving meat-based dishes behind to create exciting vegan alternatives.
Elly Smart Quick Info / Wiki
| Detail | Information |
|---|---|
| Full name | Elly Smart |
| Known as | Elly’s Plate |
| Profession | Food content creator, recipe developer and cookbook author |
| Nationality | British |
| Birthplace | London, England (reported) |
| Date of birth | January 12, 1998 (reported) |
| Age | 28 Years as of 2026 |
| Zodiac sign | Capricorn |
| Education | Law degree from Cardiff University |
| Main area of work | Plant-based cooking and vegan comfort food |
| @ellysplate | |
| Official website | ellysplate.com |
| Cookbook | Elly’s Plate: Plant-Based Comfort Food Made Easy |
| Relationship status | Reportedly engaged in 2023 |
Career: From Law to Plant-Based Cooking
Smart graduated from Cardiff University with a degree in law. She started working as a lawyer before transitioning into the food industry.
Early in her career, she worked at vegan doughnut shop. This likely helped her learn the ropes of working at a plant-based food business, as well as allowed her to try her hand at cooking creatively.
She then worked under vegan chef Gaz Oakley and was described as working as a food economist on his YouTube channel from the bio linked. Smart also worked at The Vurger Co. as a development chef.
In this role, menu development and working with food development were likely included in her daily tasks. Smart used these experiences as a foundation for recipe creation and plant-based cooking before branching off on her own with her own social media accounts.
Building the Elly’s Plate Brand
Cooking content, working with recipes, and offering day-to-day inspiration for vegans
Smart used her platform, Elly’ s Plate, to showcase plant-based cooking to the world. She primarily uploads comfort meals and easy-to-make recipes that don’t require overly technical cooking skills. Her content can be made from home using ingredients most readers will have on hand.
Many of Smart’s recipes put a vegan twist on classic meals. She creates plant-based renditions of popular foods to make vegan cooking more accessible to beginners. Readers who are new to cooking without meat can learn how to prepare these meals at home using her step-by-step directions.
Smart has been able to grow her social following by sharing recipes through Instagram and TikTok. Short-form videos allow users to watch her cook and view recipes through videos and images. As of 2023, Smart started working as a full-time content creator and recipe developer.
Her blog allows readers to find recipes and content if they aren’t able to view them on her social media. Instead of centering her content around only vegan recipes, Smart’s blog offers inspiration for eating vegan on a day-to-day basis.
Elly Smart’s Cookbook: Elly’s Plate
Elly’s Plate: Plant-Based Comfort Food Made Easy
By Elly Smart · Published by DK
Consisting of over 75 plant-based recipes all suitable for main-dishes. Including speedy weekday recipes, shareable dishes and even some recipes to impress at your next gathering. You will find creative recipes such as lasagne, Mushroom Pulled-Pork style noodles, Halloumi-Style burgers and more.
Smart’ made sure to include everything she loves when it comes to food. Comfort-food you know and love, creative plant-based twists and easy-to-follow recipes.
Released 24 October in the UK, and 14 January in the United States. Published by DK. The cookbook contains 224 pages and is part of Penguin’s large catalog.
She expressed that this book was a huge step for her and her culinary journey. Moving out of the world of quick videos and social media recipes into a large cookbook.
Physical Appearance
| Feature | Details |
|---|---|
| Height | 5 feet 6 inches (approximately 167.6 cm) |
| Hair colour | Blonde |
| Eye colour | Hazel |
| Skin tone | —— |
| Distinguishing features | No verified information available |
Personal Life and Relationship
Elly Smart keeps her personal life relatively private as most of her time is spent publicizing her cooking, creating recipes and working on personal projects that she shares. Viewers can see what foods she enjoys by watching her channels but there is not much out there about her family.
According to a third-party source, Smart got engaged to her boyfriend in 2023 while on vacation in Hout Bay, South Africa. She was spending time with her partner near Cape Town when she popped the question.
This has not been able to be verified by the publisher’s biography on her or other sources used in this article. Any mentions of her significant other, family, or relationships should be treated as unconfirmed.
Income Sources and Business Activities
Elly Smart’s exact earnings, net worth and business income have not been publicly verified. However, her professional background and published work point to several potential sources of revenue.
| Income source | Details |
|---|---|
| Cookbook sales | Revenue may come from sales and royalties associated with her published cookbook. |
| Digital content creation | Her social media presence supports her work as a food creator. |
| Recipe development | Developing original recipes is a core part of her professional career. |
| Brand partnerships | Sponsored cooking content and food-related collaborations may provide opportunities for income. Specific earnings are not confirmed. |
| Website and meal-planning services | Her official website offers recipes, meal plans and shopping lists, with subscription-based access promoted on the platform. |
Social Media Presence
Smart uses social media to share cooking ideas, demonstrate recipes and connect with people interested in plant-based food. Her content is particularly relevant to home cooks looking for practical meal inspiration rather than elaborate restaurant-style preparations.
- Instagram: @ellysplate — recipe videos, food ideas and updates about her work.
- Official website: Elly’s Plate — recipes, meal plans and shopping lists.
- TikTok: Her short-form food content helps bring plant-based recipes to a wider audience.
Her follower count changes over time, so it is better to check her current social media profile for the latest figure rather than rely on an older third-party statistic.
Frequently Asked Questions
Who is Elly Smart?
Food content creator, recipe developer and author Elly Smart is best known as the face behind plant-based cooking brand Elly’ s Plate.
How old is Elly Smart in 2026?
Elly Smart was born on 12 January 1998. So, she turns 28 years old in 2026.
What did Elly Smart study/ do before food?
Elly Smart trained to be a lawyer prior to developing an interest in plant-based food. She worked at vegan doughnut shops and worked with chef Gaz Oakley before moving into recipe development and creating menus for The Vurger Co.
What cookbook is by Elly Smart?
Chef Smart has one cookbook titled Elly’ s Plate: Plant-Based Comfort Food Made Easy which features over 75 plant-based mains.
Is Elly Smart vegan?
Elly Smart is known for creating vegan and plant-based recipes. While her work is focused on vegan food, this wiki does not claim that Elly Smart is vegan.
How tall is Elly Smart?
Elly Smart is 5 feet 6 inches tall.
Final Thoughts
Smart’ was studying to be a lawyer before deciding to pursue her passion full-time. Starting a food business can happen when a hobby or interest becomes a career. Elly’ s Plate allows her to share her love of recipe creation, digital media storytelling, and cookbook publishing to help home cooks find inspiration in plant-based comfort food.
In addition to her Instagram presence, Smart has a published cookbook and an official website with recipes and meal-prep guides. Readers who found Elly via Instagram can get the most comprehensive understanding of her and her work through her website and cookbook.
